So your logo is a one of a kind 'Fantabuloushous' and popping image that you want plastered everywhere right? You want your custom pen to have the same colorful logo as you use on your banner. We get it.
But here's the thing...There are pros and cons to doing a full color image on promo items.
PROS
- Your image appears in all its design colors.
CONS
- Full color printing costs more so you must make allowances in your budget for this.
- It normally takes more time to print so RUSH jobs are discouraged when you are pressed for time.
Most companies opt to do 1 color print of their branding to keep their costs lower while maintaining a market presence. When developing your logo it is advisable to have a 1 color version in addition to your full color image. This is due to the fact that not all items can be branded with more than 1 color. For example if you order a power bank that can only be laser engraved, or a journal that will be debossed... your full color image will not show.
It all comes down to what is most important to you, your brand, time available and your pocket.