Promotional Products 101

  • Jul 16, 2020

Have you ever received a promotional product? Maybe you received a keychain from the car sales company where you bought your car? Or a branded pen from a company booth at a tradeshow? Or maybe you got a branded lunch bag at your local supermarket during a store promotion? The list could go on and on, but you get my point.

Promotional products can be used in a variety of ways to help a company to get attention, create awareness, increase brand loyalty, improve sales, improve staff wellness and drive traffic, to name a few. 

Promotional products are targeted as it goes directly to your target audience, when you want it to. That's the power of promotional products! No other advertising medium (radio, television, billboards, newspaper, etc) is as direct as using promotional items.

Another benefit of using branded merchandise is that one item generates visibility each and every time it is used or shown. For example when you carry around the branded keychain, you carry that company's name or message EVERY time. Each person you come in contact with will also see the same brand or message as well. 

Maybe you have felt that you need to buy a logoed product just to have something to give away at your next tradeshow or promotion, without having a clear goal? Or you thought it doesn't matter the quality or the item because it's just a trinket that you give away to anyone. Right? WRONG! Branded merchandise is an extension of your business and how you wish to be seen by your customers. So throw away that old idea and get your business on the right track.

In short:

Promotional merchandise improves company/brand recall. Customers will remember your brand or message long after that item is received.

Customers who receive promotional items have a more favourable impression of your company, making them more likely to do business with you.

After a promotional item is received your company will get repeated exposure, as your brand or message is seen over and over by the recipient and those they interact with. 

The next time you're about to just 'buy some items' ask yourself what you want to achieve and why. If you're not certain then call your favourite branded product consultant and let them help you create the best results to maximize your investment.


Tel: (876) 668-4023


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  • Category: Tips
  • Tags: understanding, promotional items, marketing, branding