• Nov 25, 2014

It's been a while since we last communicated. However we've been busy behind the scenes, working away. In the past we did a variety of promotional products for ourselves and more importantly for you, our clients.

But what we've noticed is how under-utilized promotional products are in alot of marketing campaigns. Don't get me wrong, some of our customers have done large promotions while distributing tons of promo products. What I mean is that you can actually use promo products to increase your return on investment (ROI), and most companies don't seem to know this.

ROI is a way to measure the effectiveness of any advertising. Right? Right. It's an analysis of your profits compared to your cost. ROI creates the connection between sales and marketing for organizations that are serious about measuring the effectiveness of their internal and external marketing spend. And we all know that businesses are all about that bottom line...well most businesses anyway. 

Marketing can be an expensive venture in any business, and the spend needs to be justified. Measuring ROI is important because it proves that promotional products for internal and external programs work. ROI measurements demonstrate that promotional products save money and increase profits. It helps justify the use of promotional products. The aim of measuring ROI is ultimately to achieve maximum profit potential.

I know what you used to think (no I'm not psychic)...for a couple thousand dollars you can get a few billboards, or run a tv/radio ad, or even place some ads in the newspaper. Because that's what companies do! However I'm here to tell you that promotional items are the most effective use of any marketing budget.

Use of promotional products increases market share, strengthens brand image, and builds both employee and customer loyalty. Promotional products play an important role in driving improvements in both brand opinion and purchase intention. This medium of advertising goes directly to your intended recipient. You (or your delegate) selects the recipient and delivers it directly to them via your chosen medium. Now, I don't know about you but for me this is a BIG plus. This approach puts you in control at all times. Now, don't get me wrong. Other advertising mediums are useful but they are not as targeted and effective, as a targeted approach using promotional merchandise.


I could go on and on about this topic but I know you have busy lives to lead. To discuss this in more detail or get your free report on how to use promo products to improve ROI simply send an email to: 


Tracey-Ann Gutzmore

Director, Head SWAG, Marketing & Promotional Advisor!


Call our office for professional guidance to make sure that your targets and needs are met. Telephone: (876) 668-4023. 

  • Category: Tips
  • Tags: marketing, returns, investment, promotional items, marketing, branding, ideas